# What is an SEO Audit?

A search engine optimization audit is a process by which an experienced professional inspects the content of a web site or web page in order to determine how to best improve the site's ranking in search engine results. Search engine optimization (SEO) targets un-paid traffic and not paid traffic or organic traffic. Organic search engine traffic has been described as visitors that have clicked on links from other websites because they are interested in the content on that website.

An on-page audit involves analyzing, reviewing and testing different components of the website including the website design, content, keywords, Meta descriptions and page titles and logos. The on-page audit also considers usability, visitor experience and user behavior. These components are then combined to form an on-page audit report.

Before considering an on-page audit, it is important to consider an off-site audit first. An off-site audit is usually conducted by evaluating the internal user experience, performance and navigation design of the website using various different criteria, including the layout of the pages, the appearance of the pages and user experience. The objective of an off-site audit is to gain understanding of how users browse the Internet, what pages users find interesting and what information or functionality on the pages is most important to the user. This type of audit also identifies how the Internet and the site's architecture affect usability. Most businesses conduct an on-site audit to determine the effectiveness of their current SEO practices.

An on-site audit is designed to be thorough and detailed and typically includes several steps. The first step of an on-site audit is the review of the website's meta description and XML sitemap. The meta description is a two-line description that is visible to the user when the user visits the website. Meta descriptions are used to describe the entire web site in a single sentence, they must be relevant to the content of the site and they must provide enough information for the search engines to understand the contents of the site.

The second step of an audit is assessing how well the site's navigation and usability integrate with the meta description. A user experience is the expected user experience when navigating the Internet. Each user has her own unique experience depending on what she is trying to accomplish and where she is trying to go within the site. The use of the site's URL, page title and meta tags can help to increase the odds of a successful navigation within the site. The XML sitemap is a two-page listing that provides key information to the search engines about the structure of the web site's content.

The third step in an audit is to analyze the content of the web site. Content is an important part of an SEO audit because it determines whether or not the site will be effective. It can also show users the relevance of the site to their searches and to the needs of the user. By performing a search engine analysis, you can determine which keywords and anchor text are most relevant to the pages on the site. This can help to improve the usability of the site for both the search engine and the user.

Another thing that an [SEO audit](https://www.crawlspider.com/) focuses on is creating links from the site to other similar sites. SEO refers to search engine optimization. The purpose of this type of link building is to boost the incoming links to the site from other sites. In addition to boosting incoming links, you can also focus on internal linking from one page on the site to another. These internal links can significantly increase the value of the site by the search engine, and they also help to keep the user content relevant.

The final steps of an audit typically include discussions of the content on the pages of the site. You may want to add a new keyword or two here and there to spice things up. A thorough SEO audit should take these steps: Remove all duplicate content, and post keyword-rich material regularly. Keep the language of the material relevant to the topic, and try to make the text flow naturally. Finally, make sure that the site is properly categorised. For example, a site about fishing should not be listed under home improvement or gardening unless it uses the appropriate keywords for each category.
